Tag: adrailusa

ADRailUSA™ Escalator Handrail Advertising Debuts At Chicago O’Hare Airport

ADRailUSA™, the exclusive provider of escalator handrail advertising in the United States, today announced its debut at Chicago O’Hare International Airport. On behalf of Hilton’s Hampton Inn brand, the company partnered with Clear Channel Airports, the world’s leading marketer of airport advertising, to launch an advertising campaign on the handrails of escalators throughout the terminals. Patented technology allows ADRailUSA™ to provide an innovative, new out-of-home media platform with unparalleled value for advertisers.

“O’Hare is one of the world’s busiest airports, and ADRail™ is one of the most effective ways to communicate with busy consumers—who become a captive audience during the escalator ride. We are excited and pleased to bring such a deviceful way of marketing into Chicago with Hampton Inn,” said Gianni Cotteta, President of ADRailUSA™.

The Hilton Hampton Inn campaign was unveiled on November 17, runs through December 31, and features vibrant, eye-catching graphics and messaging on the handrails of 16 escalators located throughout all terminals. Consumers are urged to “get your hands on a good value” by visiting Hampton.com to save up to 15%, get free high-speed Internet, and receive a free hot breakfast.

ADRail™ is a new out-of-home media opportunity offering impactful and effective campaigns. These are visually striking and capture busy consumers for the duration of an escalator ride, which averages 30 seconds. In addition, ADRail™ provides powerful ROI for advertisers. Research in the US has proven that 68% of escalator passengers notice the handrail ads, 43% of those who noticed the handrail adds correctly recall the specific messages, and more than 38% report increased interest in the featured brand and product.

ADRailUSA™’s patented technology allows advertising and branding messages to be applied to existing handrails of escalators and moving walkways. ADRail™ also increases safety by helping passengers better gauge the speed and motion of an escalator, and by using an antimicrobial property to reduce the spread of germs.

ADRail USA™ Makes It’s Debut In New York City At The 2009 Auto Show

ADRail USA™ is an exciting new ‘out-of-home’ media company providing a unique, unparalleled media experience in the United States with escalator handrail advertising. ADRail USA™ is showcasing it’s unique and appealing medium at the NYC 2009 Auto Show at the Jacob Javitz Convention Center beginning on Friday, April 10th through Sunday, April 19th.

ADRail USA™ provides advertisers with a captivating medium that is capable of providing rich, vibrant colors, as well as effective and clear messages.ADRail USA™ also enhances escalator safety because riders can now judge the direction and speed of escalators before boarding. With the messaging and visual opportunities created by ADRail USA™ you are sure to reach your advertising and branding goals! ADRail USA™ is quickly becoming a popular medium in airports, convention centers, shopping malls, hotels, sports arenas and transit stations around the world.

ADRail USA Celebrates National Escalator Safety Week With SEPTA & VTX

ADRail USA is proud to announce the installation of two escalator safety campaigns with SEPTA in support and celebration of National Elevator and Escalator Safety Week. The installations at the Frankford and Olney transportation stations both feature safety messages asking that riders “Please Hold the Handrail for Your Safety” and are color coordinated to the respective train line that connects through the station with a holiday twist.

About ADRail Safety Benefits:

ADRail(TM) is safety tested escalator handrail advertising. ADRail(TM) is seen as a safety benefit, not a safety detractor. Safety benefits include encouragement for passengers to hold the handrail, a visual motion indication provided by the handrail graphics and built in antimicrobial properties that prevent the spread of germs on handrails. Without ADRail(TM), escalator handrails are one of the top five germ infested public surfaces.

ADRail(TM) is approved for Safety:

ADRail(TM) has been approved for safety and running for 5 years in Europe, Asia, and Canada. It has been successfully piloted in Chicago’s, New York’s, and Washington’s transit systems with no problems or concerns. ADRail(TM) is also currently installed in the Pittsburgh transit systems.

Safety studies conducted by Synovate Research on behalf of EHC Global, ADRail(TM) technology inventor and patent holder, show that the percentage of riders who held the handrails increased with the use of ADRail(TM). Safety studies were conducted in Oshawa, Canada and Kansai Airport, Japan, in addition to flammability tests to prove fire safety of ADRail(TM). ADRail(TM) also features TUV certification for safety and quality, documenting that ADRail(TM) does not hinder the day-to-day operation of an escalator.

ADRail(TM) has also reached the highest standards for its built in antimicrobial properties, NAMSA Japanese Antimicrobial Certification.