EHC Global has successfully installed the largest advertising campaign on escalator handrails in China. ADRail is a revolutionary product developed by the world’s largest escalator handrail manufacturer – EHC Global. Working with ad agencies and media contractors throughout China, a campaign for Hanns.G was installed in Guangzhou, Chengdu, Hangzhou, Nanjing, Hefei, Zhengzhou, Tianjin, Shenyang, for a total of 24 escalators.
The antimicrobial nature of the full colour custom printed film that is applied directly to existing handrails is extremely popular throughout Europe and North America. 70% of escalator passengers reported that they were pleased to learn that the handrails were antimicrobial – normally they don’t touch them, but with the cleaner surface that is germ-free, they don’t have the same concerns.
Hanns.G and their ad agency – Shanghai Ji Wei Tang chose ADRail because a recent study completed by Synovate confirmed that more than 33% of viewers who recalled the ad on the escalator handrail stated that it increased their desire to purchase that product. When compared to other media such as billboards or magazines, ADRail will typically generate a much higher ad recall – this is due to the fact that it is the only advertising medium that can be put directly into someone’s hand for 30 seconds. It is always there – right along with you as you are on the escalator – it can’t be missed. When ADRail is placed strategically in close proximity to the point-of-purchase, the effects are immediate.